Ipsos UU, Ipsos’s Qualitative Team, is delighted to announce the launch of our global resource tool, UUniverse. This document will allow you to access insights for over 50 countries around the world. The document compares:
- Aspirational differences
- Communication platforms and social media preferences
- Advertising preferences
- Cultural profiles and their impact on undertaking research
We invite you to take a look into what are fascinating differences across countries, and to use this to craft your research programs. No multi-country project needs to be undertaken in the dark! Use this tool to your advantage and enjoy reading what I am sure you will find intriguing.
And please give us your feedback so that we can make each edition even more useful.