It was not only the medal counts and uniforms that distinguished countries from one another at the recent 2012 London Olympic Games. In June, Ipsos Global @dvisor asked 18,623 adults aged between 16-64 years across 24 countries what their expectations were of the Olympic Games, and there were some interesting differences between countries.
Over three-fifths (62%) of people across the globe rated themselves as either somewhat or very interested in the Olympic Games. Australia was on par, with 63% claiming to be interested, while the highest level of interest was in India at 85% and China at 82%. Conversely, Belgium had the lowest level of interest (45%), followed by Germany (49%) and, perhaps surprisingly, Great Britain (50%).
Individuals were asked the extent to which they agreed or disagreed with the statement: ‘I am worried that a terrorist attack will happen during the Olympic Games.’ Globally, agreement sat at 37%, with Mexico (54%), India (51%) and Spain (50%) most likely to agree. Poland (21%), France (23%) and Hungary (24%) were least likely to agree. Over a third (35%) of Australians agreed they were worried, slightly higher than those in the United States (31%) and less than those in Great Britain (46%).
When asked which sport they will follow most closely, the two most popular overall responses were Track and Field and Soccer, (both at 20%), followed by swimming and Gymnastics (16% and 14% respectively). Australia was the country least likely to plan to follow soccer closely, giving a rating of just 5%. Conversely, we were the second most likely to follow swimming closely (40%), with Hungary the most likely (44%).
The role of technology and the Olympics was also explored in the Global @dvisor study. A fifth (20%) of the global population agreed that they were planning to download a mobile app in order to watch the Games live, with India and China the most likely (58% and 56%, respectively). Those in Belgium were least likely (5%) and Australia was below the global average at 12%.
Global @dvisor is a monthly omnibus and public opinion tracking service conducted by the Ipsos Social Research Institute. Global @dvisor spans 24 countries worldwide and is conducted using Ipsos’ online panel. For more information about Global @dvisor, please contact firstname.lastname@example.org.