What do you love about qual research?
Investigating the why, and understanding the complexity of human motivations… Pulling on that piece of string to unravel answers to business questions not even asked.
What’s your favourite place in the world?
A beach in the north of Colombia that requires a horse ride and a hike to get to … only things necessary: flippers and a snorkel. Sleeping in hammocks in the open hut on the cliff, one kiosk that serves up fresh fish and no more than 30 people for a day’s hike…
If you were stuck on a desert island, what one thing would you want with you?
Bear Grylls guide to how to survive on a desert island – or maybe just Bear Grylls?