Social Intelligence

Social media data can provide additional side by side research so you can further understand your customers, here are two examples how social intelligence can be used:-

Category Trend & Landscape Driver
Explore consumer needs, pain points, usage routines and motives in the category and learn how your brands perform in category landscape. By identify emerging trends or dynamics in the category as soon as they arise, track them over time and truly resonate with what’s driving consumers in the category.

Case Study: Food & Wellbeing
A leading manufacturer wanted to better understand the role of food within the broader ecosystem of health/well being and the closer context of perceived “naturalness” for ready-made food products. Using social data a map was developed to understand the inter-relationships.

Digital Behaviour Insights
Learn about the conversation drivers, interest fields, key sources and influencers in the category from your target audience. By tapping into their digital behaviour (i.e. search terms that trigger site visits, traffic pathways and content exposure) you can further inform your digital and content strategy to truly resonate with your target audience.

Case Study: Food & Wellbeing
A major FMCG company asked Ipsos to develop fundamental insights to develop a specific digital strategy for their core target segment and inform the creative development process for the launch of a new product.

Digital Behaviour Insights