Social Brand Health
Complement your brand equity programs with consumer generated brand health analytics to generate dynamic, fast, and contextually rich insights. Derive new category insights and fill the brand health knowledge gaps from social data to deepen your understanding behind equity drivers.
Case Study: Beverages
In 2015 an FMCG brand asked Ipsos to explore the field of consumer generated data through the lens of the quantitative survey brand health framework with a continuous tracking against benchmarks for their brand and other competitors.
Using proven analytical frameworks to review social data, you can uncover the nature of online conversations by revealing the deep-seated motivations, emotions and the ‘why’ behind consumer discussions. By evaluating online brand communications against the consumer conversation, you can hone the right message for the right digital place.
Case Study: Pre-Prepared Foods
As integrated component within the Social Brand Health Tracker we were able to identify the key motivational dimensions that are associated with a brand of pre-prepared foods and competitors to track the brand perception effects resulting from campaigns.