Social media data can provide rich context to understanding what content customers want to hear about by detecting ‘in the moment’ relevant content for your brand.
Brand Story Finder
Develop engaging brand content based on real-time digital trend detection that resonates with your target audience and links to your brand. By utilising a dedicated digital content growth prediction technology you can identify relevant trending content for your brand identity and guide you on the ideal creative execution for your owned channels.
Case Study: Pre-Prepared Foods
We created an ongoing trend spotting program to inspire their daily content creation process and measure the owned channel performance at the same time. A trend KPI‘s database enabled us to generate ongoing learnings.