Areas of specialisation

The Ipsos Reputation Centre uses a validated global reputation model to provide clients in the corporate, not-for-profit and government sectors with highly customised research to:

  • Manage and build your reputation
  • Determine where you stand now and how you can improve your standing in the future
  • Illustrate the relationships between awareness; familiarity, favourability, trust and advocacy (the reputation pyramid)
  • Determine Reputation Efficiency – modelling reputations impact on openness to products and advertising
  • Plan, manage, and improve strategic and crisis communications
  • Develop a deeper understanding of your employees and other stakeholder audiences
  • Measure policy support and willingness to invest among stakeholders
  • Measure performance relative to competitors