Ipsos Reputation Centre

Ipsos Reputation Centre

We believe that an organisation’s reputation is its most important intangible asset. Managed effectively, it can increase loyalty, commitment and support from a wide range of stakeholders. A strong reputation creates a positive halo around an organisation – generating a reservoir of good will as well as increasing the effectiveness of its marketing and communication activities.

About the Ipsos Reputation Centre

The Ipsos Reputation Centre helps its clients to identify the issues and actions that build corporate reputation and deliver corporate brand equity. Together with our clients we identify and engage with their key stakeholders including customers and employees as well as influencers such as government and the media.

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What we measure

We measure trust. Why? It’s simple – when you trust someone you are more likely to believe what they say.

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Areas of specialisation

The Ipsos Reputation Centre uses a validated global reputation model to provide clients in the corporate, not-for-profit and government sectors with highly customised research

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Who’s who

The Ipsos corporate reputation team spans Australia, with researchers in every Ipsos office.

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Ipsos Reputation Council

The Ipsos Reputation Council’s mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.

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Thought Leadership and Publications

Discover more through our global publications and points-of-view on corporate reputation.

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