Transport

The Ipsos Social Research Institute’s Transport unit focuses on the issues that matter to clients, transport users, and policy-makers.

We provide research to inform our clients’ strategy objectives and bring about improved transport and infrastructure outcomes.

Transport unit

We work with a wide range of clients and partners, large and small, to provide data and insight into current and future issues in transport.  The Transport unit operates out of our Sydney, Melbourne and Perth offices.

Our clients

Our clients include national and state government, the local public sector, the private sector and the not-for-profit sector.  We design and conduct research to help policy-makers understand what works in terms of service delivery, infrastructure renewal, representative public consultation and communications.

We have extensive experience of researching public transport user attitudes and behaviours having worked on projects for a range of clients including the Victorian Department of Transport, VicRoads and Queensland Department of Transport and Main Roads among others.

Areas of expertise

Our team has a wealth of expertise and experience in researching transport related issues.  We work closely all other Ipsos Social Research business units to ensure the client receives ultimate benefit, insight and understanding of their specific area of interest.

We have highly developed skills in social and market research relating to the following:

  • Understanding commuter behaviour and opinion
  • Attitudes towards infrastructure renewal
  • Communications campaign development, concept testing, and evaluation

What we do

We aim to make an ongoing, positive contribution to the development of transport related strategies.  We work in partnership with clients, designing research to enable them to better understand public, customer and stakeholder perspectives and behaviour.  We specialise in using research to support the development of evidence-based policies and planning for the future.   The range of services we offer in transport research includes the following.

  • Exploring and measuring attitudes and behaviours around commuter opinion
  • Monitoring trends in attitudes and behaviour to evaluate campaigns and programs
  • Identifying, quantifying and qualifying new and emerging issues in transport
  • Investigating and creating profiles of particular types of transport user
  • Measuring the effectiveness of transport initiatives and public communications campaigns
  • Researching vulnerable and hard-to-reach groups and investigating sensitive topic areas
  • Identifying research priorities and developing research briefs
  • Household travel surveys

Our methods

We use a range of data gathering techniques, including traditional as well as innovative methods.  We have a sound appreciation of how research in this area can be complex and require careful planning.  We tailor our methodologies to meet our clients’ needs, with techniques including the following.

  • Telephone, on-line, in-situ, household, and postal surveys
  • Focus groups and deliberative workshops
  • In-depth interviews
  • Stakeholder consultation
  • Staff surveys
  • Literature review
  • Secondary data analysis