Healthcare and Insurance


Biennial Syndicated Survey conducted odd-years since 1987

This large scale survey asks more than 5,000 Australians about their attitudes, satisfaction and behaviour with many aspects of the Australian health and health insurance systems.  More than 70 subjects are covered in the survey, with satisfaction among public hospital patients, perceived and actual reported waiting periods for hospital treatment, ratings of Medicare, why have/don’t have private health insurance, perceived value for money associated with private insurance and a detailed analysis of the drivers of demand for private health insurance being just a few of the subjects covered.

Furthermore the study provides long term trends on a range of critical measurements and a rich historical data base since 1987.  Results are analysed by State/Territory and by key demographic and behavioural segments.  The study also examines likely implications of proposed or mooted health policy changes.

Stakeholders/subscribers receive an invaluable source of user-friendly information at a fraction of the cost of a self-commissioned survey – a huge advantage of syndication. Stakeholders include government health departments/agencies, private health insurance funds/marketers, industry bodies and regulators.

Outputs from the project include hard-copy reports, e-reports, custom-tailored Results and Implications Workshops which analyse the findings from the viewpoint of a specific stakeholder/subscriber and data tables/files.

Issues/questions in the survey are driven by stakeholder requests in detailed pre-study consultative meetings with Ipsos consultants.  Interviews are conducted by telephone across all geographic areas of Australia, this methodology being necessitated by the many open-ended questions in the survey, where skilled interviewer probing of attitudes and behaviour are required.

Now referred to as ‘The Bible’ by many in the health industry, this is a data source no organisation dealing with broad health and health insurance issues should be without.

The next survey will be conducted in 2013. Cost of subscription varies by stakeholder type and size.