Media agencies and publishers look to innovative research methods to determine how audiences use and engage with media across various platforms. Ipsos MediaCT provides insights into the tastes, behaviour and expectations of readers, listeners, viewers and internet users.
We carry out measurements of audiences in print and online media using a range of research approaches, as well as media currency and brand equity testing using active and passive data collection techniques.
Data and Analytics
Ipsos MediaCT can customise solutions to receive and process our extensive store of data. Globally we have built data capacities and expertise to handle “big” data, and are able to help our clients find the solution that works best.
We help clients make sense of consumer reactions to content and to define the audience scope, profile, preferences and usage. Through evaluating content and consumer engagement we can also help to define and track brand equity and brand engagement to give clients a proper understanding of audience interaction.
Ipsos MediaCT provides expert movie screening research programs which focus on the need to assess the playability, marketability and overall appeal of movies in various stages of development from post product to locked status. Using tried and tested approaches in data collection, questionnaire design, reporting and insight, a concise and insightful set of diagnostics can be delivered with short turnaround times.