Creative Benchmarking

MediaCT conducts surveys testing the effectiveness of advertising across various Australian markets.

The results of these surveys have been gathered together into a database containing extensive benchmarking data looking at what makes an effective print ad. The tracker helps publishers and advertisers gain insights into creative effectiveness, brand equity and content retention through ongoing surveys of newspaper readers.

We have expanded this study onto other platforms, gaining a broad understanding of how advertising works across both print and digital platforms, and developing benchmarks across all types of advertising. These insights can be integrated with readership data to better understand ever-changing audiences.