BE: Australia is the only survey that reaches into the corner offices of the country’s largest and most important corporations. We survey the key decision makers, people whose purchasing decisions are pivotal to the fortunes of a whole range of industries including airlines, hotels, banking, IT and automotive.
The survey is an essential planning and sales tool for media owners, advertisers and agencies wishing to target Australia’s top business executives. BE: Australia has charted the development of this group of individuals since 2005, and globally Ipsos has conducted BE surveys among business executives across Europe since 1973, Asia since 1985 and the USA since 2006.
BE: Australia remains unrivalled in its reliability and in the vital audience it represents. The survey reaches one in every 30 top business executives in Australia, enabling users to make robust comparisons within a specific survey or over time. Combined with our consistent and transparent methodology you can be sure that the Business Elite surveys will provide you with the most reliable data available.