Ipsos MediaCT

Welcome to Ipsos MediaCT

Ipsos MediaCT helps clients make connections in the digital age. We are experts in employing innovative data-capture techniques and analytic methods to discover and piece together how modern audiences engage with media content. Our global expertise covers audience measurement, content research and a custom research portfolio that includes tools for digital passive measurement, brand equity and content testing.

Some of the key areas our research covers include:
Audiences: Estimating the size and profile of media audiences across and between media platforms.
Market Understanding: Capturing the behaviour of content and technology users via active and passive approaches.
Brands: Measurement and tracking of media brand equity and engagement.
Content: Testing the appeal of new and existing content across different platforms.

Globally, Ipsos MediaCT measures readership in 69 countries. We are leaders in delivering audience data and analysis across publisher brands, radio and Out of Home media.


emma (Enhanced Media Metrics Australia) is Australia’s new cross-platform audience insights survey.

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PlsMe! – PickMe, Love Me, Share Me

At Ipsos Media CT, we understand media, content and technology brands inside and out.

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Business Elite: Australia

The Business Elite survey investigates the media consumption and purchase influence of Australia’s top business executives.

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Directors Sentiment Index

The Director Sentiment Index is a study that investigates the attitudes and mood of Australian company directors.

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Mobile Solutions

Mobile phones are an ideal tool for gaining real-time insight at the point of experience, activity, or consumption. Ipsos MediaCT can outline ways to use this device to suit your research requirements and needs.

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Our Approach

As the world enters the digital age, media agencies and publishers look to innovative research methods to determine how audiences use and engage with media across various platforms. Ipsos MediaCT provides insights into the tastes, behaviour and expectations of readers, listeners, viewers and internet users.

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Our People

MediaCT employs a range of specialists in media and research to measure and manage insights.

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Creative Benchmarking

MediaCT conducts surveys testing the effectiveness of advertising across various Australian markets.

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