Ipsos MediaCT helps clients make connections in the digital age. We are experts in employing innovative data-capture techniques and analytic methods to discover and piece together how modern audiences engage with media content. Our global expertise covers audience measurement, content research and a custom research portfolio that includes tools for digital passive measurement, brand equity and content testing.
Some of the key areas our research covers include:
Audiences: Estimating the size and profile of media audiences across and between media platforms.
Market Understanding: Capturing the behaviour of content and technology users via active and passive approaches.
Brands: Measurement and tracking of media brand equity and engagement.
Content: Testing the appeal of new and existing content across different platforms.
Globally, Ipsos MediaCT measures readership in 69 countries. We are leaders in delivering audience data and analysis across publisher brands, radio and Out of Home media.