Welcome to Ipsos Marketing

Ipsos Marketing specialises in Innovation and Brand research. We uncover the consumer and market insights that serve as the foundation. We then translate those insights into winning innovation strategies for your brands. Because we know that brands are your business.


The Innovation and Brand Research Specialists Ipsos Marketing delivers research to help you understand your makets, build your brand portfolio, and maximise sales opportunities.

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Innovation and Forecasting

Your partners in end-to-end innovation Working end-to-end across the entire innovation process,we help you identify winning ideas earlier, and maximise their potential.

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Market Understanding and Measurement

Uncover the insights behind your consumers, markets and brands to drive business growth We help clients understand consumers, shoppers and markets, differentiate their brands, optimise their distribution and allocate their marketing expenditures.

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Shopper and Retail

Our suite of globally harmonised shopper solutions To ensure your retail strategy is on target, we offer a suite of solutions designed to uncover shopper insights and put them into action. Our Shopper & Retail products will help you manage channels and categories successfully by optimizing store and fixture layouts, displays, assortments, pricing and promotion.

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Our People

Supported by a team of marketing and sector specific experts Our expert teams in Consumer Goods, Automotive, Services, Shopper & Retail, and Healthcare have a deep understanding of how their sectors work; this ensures that our recommendations about marketing actions reflect the real-world complexity of our clients’ businesses.

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Trends Wrap Up

Understanding societal and cultural trends starts with understanding real people: real people in real life. We are delighted to share with all our Ipsos clients the Top 10 Trends unearthed through the Mind & Mood of real Australia in 2016. Click through to view our extended descriptions of the trends shaping your markets. We’d love […]

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