Leadership in Loyalty

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No Other Firm Knows More About Loyalty than Ipsos

Ipsos Loyalty is the global leader in customer experience, satisfaction and loyalty research and our creative solutions build strong relationships which lead to better results for our clients. This has made us the trusted advisor to executives across industry sectors in B2C and B2B on all matters relating to measuring, modelling, and managing customer and employee relationships.

Ipsos Loyalty is distinctive and differentiated in three key fundamental ways – market leadership, thought leadership and technology leadership. We wrap these leadership positions with a client service culture focused on embedment and facilitation of real client change and business improvement. Going beyond products, we do truly believe in the very human aspects of our business of customer experience professional services and we differentiate our firm by the calibre of professionals that make Ipsos Loyalty what it is.


Read the latest news, thought leadership and research findings from our Loyalty experts.