Advanced Analytics

Digging ever deeper into data

Whether you need to identify target segments, determine which product features to promote or better understand your positioning, the answers can often be found within your data…

Ipsos Healthcare applies many different multivariate techniques to solve unique marketing problems, deploying the skills of our advanced methods group.

Advanced healthcare research

  • Segmentation: finding groups of particular interest to help you target your promotional activity
  • Conjoint analysis: prioritising product features in product and communication development
  • Positioning studies: finding out what’s driving your brands and how they perform versus your competitors’
  • Data Mining: finding those hidden treasures in data sets

More information about Advanced Analytics (link to contact form)