Monitoring brand health takes vision
Are you converting attitudinal equity into brand share points…? What are the barriers to prescribing…? What could happen if you were able to remove them…?
These business-critical questions and many more can be answered using Ipsos Healthcare’s BrandVision – an integrated brand performance monitoring system that tracks the impact of marketing decisions and spend.
- Provides a complete and integrated picture of brand health: measures brand performance against three critical marketing objectives – penetration, differentiation and relationship
- Delivers guidance for action rather than a ‘rear-view mirror’ perspective: robust driver analysis to direct brand and market share building strategies and tactics; ability to link brand performance to sales force and corporate equities
- Analytics built around BVC (Brand Value Creator): the award winning measure of attitudinal equity which is predictive of real world brand share