Ipsos Healthcare

Ipsos Healthcare

Ipsos Healthcare is dedicated to understanding the motivations, behaviour and influences of the multiple stakeholders driving commercial success in the Australian healthcare industry. We guide multi-national and local pharmaceutical, biotech and medical device companies in building successful brands and optimizing their sales potential.

Ipsos Healthcare provides evidence-based conclusions and recommendations through custom designed and syndicated research.

Global Syndicated Therapy Monitors

4000+ physicians, 30 countries, 20 disease areas What is the uptake of your brand…? How big is your market…? What is the usage profile of your competitors…? Answers to these and many more business-critical questions are delivered by Ipsos Healthcare’s market-leading syndicated patient chart audits.

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Our People

Only by being experts in your therapy area can Ipsos Healthcare truly support your decision-making… The Australian Ipsos Healthcare team consists of custom research experts and a Syndicated Health team – the stand-out syndicated health offering in Australia.

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Centers of Excellence

When we speak to multiple stakeholders, we do so with understanding and relevance. This is the result of our Centers of Excellence. For example: Global Syndicated Therapy Monitors, Therapeutic Expert Teams, Medical Technology, Oncology.

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Global Oncology Monitor

With over 200 different types of cancer, over 60 different organs in which it can occur, and a myriad of genes and proteins that are linked to malignancies, oncology has a language of its own… Understanding that language requires comprehensive data and a highly trained team of experts to interpret it. Ipsos Healthcare’s renowned 20-market Global Oncology Monitor includes not only market-leading data, but specialist expertise in oncology, in market research and in local market nuances. So we don’t just speak oncology.

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Brandvision

Are you converting attitudinal equity into brand share points…? What are the barriers to prescribing…? What could happen if you were able to remove them…? These questions and many more can be answered using Ipsos Healthcare’s BrandVision – an integrated brand performance monitoring system.

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Our Healthcare Products

Investing in excellence Alongside our custom solutions, Ipsos Healthcare also offers a suite of products specifically designed to solve your business issues.

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