What is our consulting approach?

Ipsos Business Consulting is the strategic business unit that assists Ipsos’ clients globally to enter, evolve and expand in emerging and developed markets through fact-based market analysis. Ipsos is unique amongst the global market research agencies in offering an integrated business intelligence & strategy consulting division.

We are a proud part of Ipsos, offering you the unique combination of market research and business consulting under one roof. We frequently work together with our research colleagues to meet our clients’ intelligence and strategy needs.

At its core our approach is about simplicity: We help you get the right information; analyse it so that it is relevant and actionable, and deliver it to the right person at the right time to contribute to your business’s growth.

We are experts in helping companies go deeper and see further. There are multiple stages involved in the decision to enter, evolve and expand in a market. We have been working with Australian companies since 1992 to ensure that every step our clients take is backed up by market facts.

In Australia we combine boutique client service with local market knowledge and global resources.