Ipsos Brisbane today announced the appointment of three senior research directors.
Kathy Benson joins Ipsos as Strategy & Research Director, Kylie Brosnan joins as Director, Ipsos Public Affairs in Brisbane and Anna Eden joins as Senior Client Services Director.
Benson was previously National Strategy Director at Colmar Brunton Australia. With 23 years experience in market research, Benson conducts both quantitative and qualitative research specialising in brand development research, consumer sentiment research, customer satisfaction and segmentation.
Brosnan was previously Managing Director of Social Policy Research and Evaluation for Colmar Brunton Australia and has more than 20 years experience in social research. She conducts qualitative and quantitative research with vulnerable and hard to reach populations to inform strategic decision-making for a range of federal and state governments, with a particular emphasis on survey design and methodology.
Eden was previously with Ipsos’s Perth office and brings more than 15 years research and consulting experience to her new role. Prior to joining Ipsos in 2012, Eden was National Director of Public Sector at Synovate.
“We are delighted to welcome Kathy, Kylie and Anna and the depth of knowledge and expertise that they bring to Ipsos and our clients, ensuring excellence in client service and research,” Ipsos Australia CEO Hamish Munro said.
For further information contact:
Third Avenue Consulting
0408 774 577
About Ipsos Australia
Ipsos is the world’s third largest and Australia’s second largest market research company, present in 87 countries. Innovative, entrepreneurial and client-focused, Ipsos is the only global market research firm still controlled and operated by its founders, who are market researchers.
Ipsos launched in Australia in 1999. Headquartered in Sydney and with offices in Melbourne, Brisbane and Perth, Ipsos in Australia has several research specialties including: Advertising; Loyalty; Marketing and Healthcare; Public Affairs and Social Research; Qualitative Research; Operations (survey management and data collection); and MediaCT (Media, Content and Technology)
Ipsos’ clients in Australia cover a wide range of sectors, including health, tourism, education, industry and employment, social welfare and community services, transport, taxation, and electoral services.
Ipsos was founded in 1975 and first listed on the Paris Stock Exchange: July 1, 1999. Its total revenues in 2013 were €1,712 million. The company has more than 15,000 employees and more than 6,000 clients.