Our Values

We are a company of enquiring minds and passionate people – an ethos which, we believe, helps us maintain our unique approach and dedication to providing excellent research solutions. We actively seek to live our values by putting them into practice in all we do.


  • We remain independent , objective experts delivering reliable information to our clients.
  • We remain respectful, honest and transparent with ourselves, clients & colleagues.
  • We say what we do and we do what we say.
  • We demonstrate the highest ethical standards and principles.
  • We only commit to what we can deliver.
  • We respect all kinds of diversity.


  • We are curious about the world around us.
  • We ask the right questions, we seek the new and unexpected.
  • We love to learn, read, listen, search and research and analyse data with passion.
  • We think deeply to go beyond the obvious and we take nothing for granted. We challenge how things can be improved for the benefit of Ipsos and our clients.
  • We are passionate about what we do and we doit all to assist our clients to better understand people, markets, brands and society.


  • All of us are smarter than any of us.
  • We work in diverse teams comprising clients and colleagues. Together we navigate the world towards common goals and with open minds.
  • We foster a culture of continuous improvement by sharing knowledge and expertise freely and generously, and we learn from each other.
  • We actively explore opportunities to work openly across our specialisations and our countries and promote internal mobility and promotions.
  • We contribute to Ipsos training programmes as participants, trainers and/or mentors.

Client First

  • We put clients first. Always. We focus on long-term partnerships and we understand our clients’ businesses as if they were our own.
  • We are responsible and accountable for providing our clients with the best solutions across our specialisations.
  • We go beyond the research to bring insights that enable our clients to make smarter decisions. We always have a point of view.
  • We deliver on our promises; on specifications, time, and budget. Right on time, the first time.
  • Clients’ needs take precedence over other internal priorities. We go the extra mile for them.

Entrepreneurial Spirit

  • We are different. Our culture encourages individuals to try different, innovative ideas.
  • We are motivated. We work hard and smart, and we are able to act quickly and decisively when required.
  • We love a good challenge. We never give up. We are confident, tenacious and disciplined.
  • We are results orientated. We spend the company’s and our clients’ money carefully.
  • We take individual responsibility for changing the game.