Ipsos Story

Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis. We set ourselves high standards and aim to work collaboratively in partnership with our teams in order to service our clients most effectively.

Ipsos is proud to be the only global market research company that is still controlled and operated by market researchers. We aim to remain the natural home for intellectually curious and passionate researchers.

Our goal is simple: to be our clients’ preferred research partners in our areas of specialisation, based on BQC (Better, Quicker, Cheaper) methodologies and processes. We want our clients to be proud and pleased to work with us – and we want each one of us to be proud and pleased to offer our clients high quality standards, efficiency and intelligence.

Jean-Marc Lech and Didier Truchot
Co-Presidents

Mission & History

Ipsos focuses on a single activity, namely the production, interpretation and distribution of information gathered from individuals about their opinions, desires, attitudes and behaviours.

To meet our clients’ expectations as accurately as possible, we have organized our business into five specialisations – advertising research, marketing research, media research, opinion and social research, and quality and customer relationship management research – and have made of our operations (data collection and delivery) our sixth specialisation.

Thus, Ipsos experts analyse the subtle differences between individuals to produce accurate snapshots of their expectations, motivations and intentions as citizen-consumers.

This unique approach that Ipsos calls ‘Nobody’s Unpredictable’ enables its clients to understand their markets, their customers and a changing world.

The Ipsos difference

Ipsos is an independent company managed and controlled by research professionals. Our ambition is to make Ipsos our clients’ preferred research company. For this, we have grown Ipsos into an international group and we have recruited the best professionals to assist us in all major markets.

We have chosen to specialise our business and to place expertise at the core of our activity. We aim at delivering high quality information adding significant value detailed with explanations and advice for immediate use.

Our objective: maintain a solid financial performance higher than the market’s and develop responsibly, taking care to make the best use of Ipsos’ means and resources.