Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Locally, we have had a presence in Australia since 1999 and specialise in researching Advertising, Loyalty, Marketing, MediaCT, Public Affairs and Social Research, Qualitative Research, Operations (survey management and data collection) and The Ipsos Mind and Mood Report (social trends).
Who We Are
We are one of the world’s leading survey-based marketing research firms. Founded and run by market research professionals, Ipsos can help you interpret, simulate, and anticipate the needs and reactions of consumers, customers and citizens – locally, nationally and around the world
We go beyond the numbers to identify a course of action that will lead to stronger in-market results. We always challenge, provoke and stimulate your thinking.