Ipsos Australia

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Locally, we have had a presence in Australia since 1999 and specialise in researching Advertising, Loyalty, Marketing, MediaCT, Public Affairs and Social Research, Qualitative Research, Operations (survey management and data collection) and The Ipsos Mind and Mood Report (social trends).

Who We Are

We are one of the world’s leading survey-based marketing research firms. Founded and run by market research professionals, Ipsos can help you interpret, simulate, and anticipate the needs and reactions of consumers, customers and citizens – locally, nationally and around the world

We go beyond the numbers to identify a course of action that will lead to stronger in-market results. We always challenge, provoke and stimulate your thinking.

Ipsos Story

Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis. We set ourselves high standards and aim to work collaboratively in partnership with our teams in order to service our clients most effectively. Ipsos is proud to be the only global market research company that is still controlled and […]

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Our Leaders


Our leaders are a team of experienced professionals, who drive Ipsos to provide our clients with market leading research and innovative research solutions.

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Quality & Accreditations

Ipsos is focused on quality and continuous improvement. We strive to uphold the highest standards in everything we do while looking for ways to improve all aspects of our services.

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Corporate Responsibility

Ipsos is committed to its corporate responsibilities, through our Corporate Responsibility programme. We focus on contributing to local communities, in both a financial and employee-driven active way, as well as reducing our environmental impact, so making a positive contribution to the wider world.

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Our Values


We are a company of enquiring minds and passionate people – an ethos which, we believe, helps us maintain our unique approach and dedication to providing excellent research solutions.

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