The team at Ipsos ASI loves ads and brands and we use our world-class research tools to provide the insights you need to build great brands.
As communication experts we assess all media – traditional and digital, as well as new formats and channels. We evaluate how these media are working against business objectives, gauging performance with measures that are continually validated to in-market sales, share and loyalty.
We’re big enough to have access to norms and databases that will help you understand just how well your communication is performing and provide Lessons Learned on a wide range of topics, including:
- Integrated Media Campaigns
- Emotional vs. Rational Ads
- 15s vs. 30s Ads
- Media Scheduling (Single Ads vs. Pools)
However, we’re small enough to be more than a box of tools. At Ipsos ASI we design each study to meet a specific need and pride ourselves on developing strong client relationships.
Our commitment is to provide insights that help our clients develop, evaluate and improve all of their communications in order to build successful brands.
What our clients are saying
“The Ipsos account service team are clearly very well versed in all things advertising. They go beyond good project management and bring their experience to bear in interpreting the results and adding value. They are respectful to the advertising agency (for whom the process is often uncomfortable) which allows for greater receptivity in accepting recommendations.”