Ipsos ASI

Ipsos ASI: Building stronger brands is our singular focus and reason for being.

Ipsos ASI is a world leader in advertising and brand research. We are not generalists. We are specialists. Our focus is on helping you communicate the right messages across the right touchpoints at just the right time to drive the best results.

Our Approach – Tracking

How healthy is your brand? How is your advertising helping to build your brand? What is your return on investment? Which media works best for you?… click here to find out more.

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Our Approach – Pre Testing

Only a third of ads work!

Using insights derived from our wide range of research techniques, you can be sure yours will be one of that third … click here to find out more.

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Engage consumers Digital ads are a great way to engage consumers … find out how to optimise your ad here.

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Measuring Emotions

How does your ad make people feel? Feelings are the greatest predictor of behaviour. What are the emotional responses people have to your ads and brands?

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Biometrics & Eye Tracking

Tap into non-verbal emotions People are not good at verbalising their feelings and responses. Our new Biometrics analysis helps us tap into these emotional responses.

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Our People

What makes us different? The team at Ipsos ASI loves ads and brands and we use our world-class research tools to provide the insights you need to build great brands.

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