Ipsos acquires RDA Group And strengthens its leadership in Automotive Quality Tracking offer

Paris, July 15 – Ipsos today announces the acquisition of RDA Group, a global provider of quality-tracking and
customer-satisfaction studies serving the world’s largest auto manufacturers.

Research Data Analysis, Inc. was founded in 1969 by Tony Pietrowski, the father of the current President,
Donald Pietrowski, and is headquartered in the US, near Detroit (Bloomfield Hills, Michigan).
With this acquisition, Ipsos aims to develop an integrated global product offering in the field of Quality

RDA Group is an innovative, consultative process driven company, recognized for its ability to integrate data
from multiple databases (survey returns, proprietary client-specific processes, product and engineering
metrics), generating high-value strategic insights and actionable recommendations.
This acquisition is complementary from a market and client perspective and provides efficiency and synergy

  • While Ipsos has strong leading positions in Latin America, Europe, South Africa and China, RDA Group
    has solid positions in the US market.
  • The client portfolio of the combined entities gives Ipsos a much stronger footprint in the automotive
  • RDA Group’s quality-measurement and reporting platforms will strengthen Ipsos’s existing syndicated

Combining RDA Group’s strengths with the recognized expertise of Ipsos Loyalty in the automotive area, Ipsos
clients will be able to benefit from powerful, actionable and cost-effective quality and customer satisfaction
measures across all of their markets, easily accessible within their organisations.

Didier Truchot, Ipsos Chairman & CEO, said: “We are very proud to have been able to convince the Pietrowski
family and all the RDA teams to join Ipsos. RDA is an American company that has developed a specific
approach to the quality measurement of car manufacturers’ products and services. Over time, RDA has been
able to develop its activities with some of the most important, being based on outstanding proprietary
solutions and technologies. Our intention, by bringing together the expertise and customer base of Ipsos and
RDA is to develop an offer that will meet the interests of all manufacturers in all the markets where they

Donald Pietrowski, President of RDA Group added: “RDA Group is excited to become part of the Ipsos
organization. With its global reach, we will be able to improve upon the high level of services that we have
provided to our client-partners throughout the years in a consistent way across the globe.”