Global @dvisor insights into perceptions of personal well-being and living better

Global @dvisor is a monthly omnibus and public opinion tracking service conducted by the Ipsos Social Research Institute. Global @dvisor spans 24 countries worldwide and is conducted using Ipsos’ online panel. One recent Global @dvisor polled 19,216 adults aged 16–64 years of age on their views regarding living better and their personal well-being.

Findings suggest that while many Australians are pessimistic about their lives, Australians are, in general, more positive about our futures than citizens from many other countries. When asked to indicate the extent to which they agreed with the statement ‘my life is fine the way it is, I don’t need to live better’, Australia was the sixth most likely to agree – 44% agreed either strongly or somewhat, as compared to the global average of 36% – behind only Saudi Arabia (64% agreement), India (60% agreement), Sweden (57% agreement), Germany (48% agreement) and Canada (46% agreement). Moreover, when asked the about extent to which they agreed with the statement ‘living today is more difficult today than ever before’, Australia was the fifth least likely to have agreed – 71% agreed either strongly or somewhat, as compared to the 80% global average – with only Canada (71% agreement), Great Britain (68% agreement), the United States (64% agreement) and Sweden (63%) less likely to have agreed.

Global citizens were also asked about the sort of factors that they thought would improve their own personal well-being. Of the list of factors presented to them, Australians were most likely to express that factors pertaining to their personal health and fitness are important in augmenting their sense of well–being. Specifically, almost two thirds (65%) of Australians nominated ‘lose weight’ as a factor important in improving their well–being (as compared to a 60% global average), and a further two thirds (65%) listed ‘no longer have a current disease or ailment’ (as compared to a 60% global average). Other factors commonly listed by Australians included ‘eat better’ (79%) and ‘more or better sleep’ (79%); although both of these proportions were lower than the global averages for these factors (81% and 80% respectively). For more information on Global @dvisor, please contact Julia Knapp at

Robert McPhedran
Research Executive