Archives for July 2013

Ipsos and The Readership Works to Host Research Symposia Ahead of emma™ Launch

Ipsos MediaCT, in conjunction with The Readership Works, will host two Research Symposia in Sydney and Melbourne to introduce emma™ … [Read more...]

NINE GOLDEN RULES OF INSIGHTS

As a team of researchers that specialise in innovation and branding research, we are often tasked with helping clients evaluate new product … [Read more...]

Sociologue – Australia APPification

[Read more...]

Launch Date for emma™ Announced

The Readership Works today announced that emma™ (Enhanced Media Metrics Australia), the new cross platform audience insights survey, will … [Read more...]

Ipsos Appoints New CEO for Australia

Ipsos appointed Hamish Munro as its new CEO for Ipsos Australia. Munro has 20 years experience in market research and has extensive … [Read more...]

Socialogue – Reach for the tried and true or tempted by what’s new?

The split is even in Australia, with 50% leaning toward the new and 50% toward the familiar. There is an old song that says, “Make new … [Read more...]

Ipsos Launches Industry Training Program for emma™

Ipsos MediaCT, in conjunction with The Readership Works, will this week launch a comprehensive industry education and training program in … [Read more...]

Socialogue – What’s the difference? Pretty big!

70% in Australia think corporations can make a bigger difference in the world than government. With all the discussions about big … [Read more...]

emma and Nielsen Online Ratings to be Fused

The Readership Works (TRW) today announced a ground-breaking agreement with leading global information and insights company Nielsen to fuse … [Read more...]

Socialogue – A tennnn shun! Online ads are getting it!

59% of those in Australia pay attention to online ads Give a salute to advertisers who are capturing the interest of 59% of online … [Read more...]